Recorded Lectures

CPRS National hosted a “lunch and learn” on February 6, 2023, to overview and conversation around the why, how and tips from evaluators and past winners to successfully submit to this year’s Awards of Excellence (AOE) program.

Get details about the 2023 APR® program from members of the Accreditation Council and recently-accredited CPRS members.

Un webinaire exclusif sur comment rejoindre les Québécois et réussir au Québec (Seulement disponible en anglais)

Il est plus que temps que les professionnels des relations publiques défendent leur profession et expliquent pourquoi les relations publiques sont importantes, voire essentielles, dans toute démocratie moderne. La Cour suprême du Canada le dit. Même le monde des affaires reconnaît maintenant l’importance de travailler avec toutes les parties prenantes. Mais il s’est creusé un énorme fossé de confiance entre nos institutions et le public qui doit être comblé, une mission faite sur mesure pour les relationnistes.

Join this CPRS workshop if you are engaged or interested in consulting external or within an organization and hoping to increase your success when it comes fostering a culture of communications.   

All public relations professionals and communications managers called upon to design or manage communications strategies.

In this session, Andrea Lekushoff will reflect on her triumphant climb and on what she learned from it that transfers seamlessly to other areas of her life, including her PR work. Sharing lessons about confidence, teamwork, facing fears, proactively making decisions for yourself and more, Andrea will tell the story of the biggest adventure of her life and how it’s changed her as a person and a leader. She may even inspire you to seek out an adventure of your own.

This session will introduce participants to the CARE Model that Gauthier developed and wrote about in his 2018 book Strategic Communication in Canada. Participants will learn about the four elements of strategic communication planning

Le 31 mai 2021, la SCRP nationale, conjointement avec l’AIPC, le Conseil canadien des firmes de relations publiques et Leger, publiait les résultats de la première enquête complète sur la diversité et l’inclusion au sein de l’industrie canadienne des relations publiques. Selon ces résultats, alors que la diversité chute rapidement à l’approche du sommet hiérarchique et que les préjugés inconscients demeurent un obstacle sévère, les employeurs en relations publiques font des progrès en matière de création d’environnements inclusifs. Au cours de ce webinaire, nous discuterons des résultats et des prochaines étapes à suivre pour que la SCRP respecte son engagement à rendre la profession des relations publiques au Canada plus inclusive.

The BC Housing Communications Branch was just getting its new leadership team in place following a restructure when COVID-19 hit. Within the first few weeks, the team led the communications and engagement strategies for a pandemic response that has been recognized for helping protect some of the provinces. This case study will take you through the lessons learned by BC Housing Communications during the first wave.

This webinar will explore the notion that helping audiences listen is the most important skill any presenter can develop

The message is clear: people want to work for organizations where they feel they are engaged and learning. This is what inspired Paula Bernardino, MCM, SCMP, CSR-P, to pursue the study “Engaging Employees through Corporate Social Responsibility Programs: Aligning Corporate Social Responsibility and Employee Engagement” and examine whether companies that engage in social and environmental stewardship also benefit from employees who are more aware and involved.

Watch CPRS Edmonton's recent event, in which they discussed best practices regarding the use of social media analytics and targeting methods.

The customized workshops includes the following elements: • Definitions in the context of the gender/sexual spectrum •The taboos and challenges of conventional language •Human rights laws • HR protocols • Scenarios • Ally boot camp

Digital marketing is a powerful and persuasive branding tactic that reaches millions of young and impressionable consumers each day. However, there remains a lack of diversity in this space that must be addressed to promote an online world that is more reflective of our actual world.

All members are encouraged to join us for CPRS Coffee Chats, a new weekly forum in which to have frank discussions about current issues in our profession and strengthen our community during challenging times.

Given what we currently know about this public health crisis, what are the major considerations that organizations need to focus on in the coming days/weeks/months?

Anyone with experience in the front lines of stakeholder engagement recognizes how quickly a well-intentioned planning or information session can go off the rails. All it takes is one or more participants to exert inappropriate dominance – to harass or even bully the facilitator, leader or participants in the room at the expense of everyone’s comfort.  This engaging session focuses on understanding the motivations of bullies and harassers, how to regain balance in the room and rebuild group productivity.

A futurist mindset

In April 2018, the tragic Humboldt Broncos bus crash in Saskatchewan shone an unprecedented international media spotlight on Saskatchewan’s health system. During this session, you will learn how the communications unit from the newly formed Saskatchewan Health Authority (SHA) responded, including key lessons for professional communicators about putting the people you serve first and never forgetting that communications is a critical front-line activity.

Long ago surgery was viewed as a "spectacle" that brought audiences in to learn and observe. Today, Facebook live-streaming presents a new opportunity to bring audiences where they would otherwise never be - in this case, into a real surgery in real time. For St. Joseph's Healthcare Hamilton, it was a method of reaching an unprecedented size of audience to achieve organizational goals that included health education, encouraging live kidney donations, connecting with young audiences in schools and building organizational reputation. But it was not without risk, an enormous amount of planning, and addressing ethical issues. In the end, it was storytelling at its best, which reached a broad audience, attracted national media attention, social media across the globe, and built good will inside and outside of the hospital.

Get a sneak peak at our PD webinar series thanks to summaries courtesy of Centennial College's Bachelor of Public Relations Management program.

Join CyberImpact's Antoine Bonicalzi on June 4, for a discussion about Canada's Anti-Spam Legislation (CASL).

Join Eileen Tobey, APR, FCPRS, Humber College's Senior Fellow in Residence for a look at how they are instilling CPRS' values into the next generation of practitioners.

Finding a Higher Social Value that Positions Public Relations & Communications Management for the Regulated Professions

Do organizations view and value internal communications as a strategic method to create relationships with employees? Canada’s Best Places to Work certainly do. This session explores Canada’s Best Places to Work (as awarded by Glassdoor) in two critical areas as it relates to internal communications. #1 – How the companies’ communications/PR functions have been structured to support excellence in PR. And #2 – How their comms/PR teams are using internal communications to create mutually beneficial relationships with employees and provide maximum value to their organizations. The key findings from this presentation should prove valuable to those that want to build and strengthen their internal communications practices to support strong organization-employee relationships, and those that want to align with what Canada’s “best” workplaces are doing to ensure their comms team is structured and operates as a strategic management function.

Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients.

Social media has infiltrated almost every business and industry. Public relations professionals have had to enter the foray and keep up with constant new developments and trends. Researchers have also had a challenge in keeping abreast of trends and carving out streams of inquiry. This presentation examines the past ten years of social media research published in The Journal of PR Research, and PR Review, to establish the status of the field. What has been examined? What does this tell us? What are some possible future directions needing to yet be empirically explored?

Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province, CMHA provides advocacy, programs and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.

It's often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the "WOW" factor to your business.

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, there are changing attitudes and perceptions among senior leadership regarding stakeholder identification, publics, and communications. The presenter uses research to propose a continuum of communications which can be used to further refine and inform existing stakeholder identification, relationship management, and communication practices.

Sunnybrook Health Sciences Centre is Canada’s first and largest trauma hospital. The clinical expertise of its staff, combined with its location in north-east Toronto, put it at the centre of the city’s two largest mass casualty situations in 2018.

Join us for an overview of this year's CPRS Awards of Excellence program.

On Dec. 4, join the CPRS Health Academy to hear Dan Costigan, Senior Director, Strategic Communications with the Canadian Patient Safety Institute, provide an inside look at the Institute’s award-winning PATIENT podcast series.

Have you ever wanted to learn how to encourage participation and effectively engage with the public? Jessica Delaney is the Principal of Strategic Communications and Engagement at Delaney and Associates and has a strong desire to bring people together to get things done. Based in the Vancouver office, Jessica works with the team to develop, implement and report on engagement and communications strategies that focus on building common ground. She works to build social capital for ethical, values-based organizations, and earned her Certified Public Participation Professional (CP3) designation through IAP2 Canada in 2017.

This session will help you pay it forward by becoming a better APR mentor

Join Jan Enns and Julie Rogers for a discussion on how to deal with negative attitudes online and to hear their top 10 tips for keeping your social media social.

Learn how ongoing listening to Ontario’s pet owners informed the evolution of the Ontario Veterinary Medical Association’s (OVMA) communication strategy. Over the course of three years, earned and social media efforts improved not only the relationship between the association and its pet owner audience, but also strengthened the relationships between OVMA and its members, and more importantly, those between pet owner and vet.

On Nov. 6, join the CPRS Health Academy to explore how IMAGINE Citizens Collaborating for Health engaged 28 Albertans to learn, analyze and make recommendations about how healthcare is delivered in the province’s communities.

PR has always been about discovery but our primary source was media. And now micro-moments have the potential to transform the way we find news and information. In this interactive and informative webinar, Martin Waxman explores micro-moments and a mobile approach to PR. He explains why we need to look at the world from our audience’s perspective and how to create the kind of multimedia content that both helps and inspires people in the moment.

The Canadian Partnership Against Cancer (CPAC) is a federally funded, not-for-profit organization working to accelerate action on cancer control in Canada. In 2017 and 2018, the Partnership developed and released three reports in the Person-Centred Perspective series. The communications campaign supporting the release of the three-part Person-Centred Perspective report series was the recipient of a CPRS National Silver Award of Excellence for Canadian Health Campaign of the Year as well as an IABC Toronto Ovation Award of Merit for Media Relations.

The rise of social media has corresponded with an explosion in use by healthcare professionals: from online forums and clinical discussions groups to health-care conference ‘tweetups’, social media is being embraced by nurses and naturopaths, dentists and doctors. This hyper-connectedness has a downside, however, as the mixing of public and private lives begins blurring traditional boundaries, leading to violations of patient confidentiality on social media.

How do you bring together more than 8,500 employees in 160 sites, from 35 countries and on five continents? Employees from different cultures, with different strengths (services, engineering, manufacturing, sales, etc.) and working in different markets? For the Global Communications team, CAE’s 70th anniversary was the perfect occasion. We had an ambitious strategy to do special celebrations that would last one whole year, with key events throughout, and to engage our people around the world - even though our small communications team is based in Montreal. During this webinar, we will share how we were able to leverage our 70th anniversary to increase our employees’ sense of pride and belonging.

The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations.

Route NHS was transformational in terms of staff and leadership engagement, accountability, knowledge transfer, communications and preparedness for accreditation. The initiative incorporated visual cues and gamification to facilitate two-way, face-to-face communication between managers and staff, maximize engagement and education.

Corporate anniversaries are boring, soul-sucking endeavours. But they don’t have to be. When Vancouver Coastal Health’s Corporate Communications team was recently tasked with marking the organization’s 15 years of operation

In this session, Gene Nichols of Lean Out Communications discusses five practical techniques to enable successful and sustainable change through practical communication. The word “practical” is key,

The Future of CPRS Committee launched a consultation process to gain further public relations and communications industry input on a new proposed Strategic Framework for CPRS. The Framework was based on the results of a previous survey

This webinar, hosted by CPRS Northern Lights, provides an orientation on how to use Google Analytics to showcase the results of your marketing and communication efforts. It seeks to establish a consistent model for tracking inbound digital activities

This presentation features Heather Young, Communications Director for Mitacs, sharing details of Building Trust with a New Governement; Mitacs'

Join CPRS Northern Lights for a Lunch and Learn Session, live from the Regional

Join us for our ‘coolest’ webinar yet. Amanda McCuaig, APR, Communications Manager (Engineering) at the City of Vancouver, and her colleague Gail Pickard

This webinar is meant to entertain, educate, and inspire you to tell better stories. Or, tell your story – better.

May 1, 2017 marks the first anniversary of the start of the devastating Fort McMurray wildfire known as “the Beast”. The Government of Alberta and the Regional Municipality of Wood Buffalo are generally given high marks for the way they managed this crisis situation.

Welcome to the 30-Minute Makeover, a webinar designed to make your branded articles much easier to write. The first 15 minutes zoom in on a short-list of essentials needed in every article, including “do & don‘t” quick tips on tone, trust-building, helpfulness, and top-to-bottom engagement – plus an easy way to remember those tips!

Viewers of this webinar will gain awareness of the types of risks faced by PR and communication professionals and how liability insurance protection plays an essential role in the strength and vitality of a business.

During this webinar, researchers Virginia McKendry and Julia Jahansoozi of Royal Roads University discuss their preliminary study of how various pioneering women in PR were able to overcome obstacles and achieve success in a male dominated industry.

The RACE formula - research, analysis, communication & evaluation - has been the foundation of strategic communications since John Marston published it in 1963 in The Nature of Public Relations.

In 2015, Sussex Adrenaline partnered with the Canadian Medical Association to make seniors’ care a critical ballot box issue during the federal election. With the help of nearly 30,000 Canadians, this award-winning campaign increased awareness of seniors’ issues

This topic was previously presented by Hugh MacPhie at the 2016 World Public Relations Forum, in Toronto, ON, as part of its three-day program focused on the value and importance of Communication Across Cultures.

Originally presented as a research session at the 2015 CPRS National Conference in Montreal, this updated presentation will provide an overview of a new and innovative method of measuring the direction and flow of communication within social media.

Changing times dictate changing approaches to communication, and its twin, community engagement. To be effective change managers, we must engage all stakeholders in a process of empowerment.

Who doesn't like a good game? Harnessing the power of gamification, Royal Victoria Regional Health Centre (RVH) in Barrie, Ontario developed a colourful and interactive board game to engage staff and embed its vision, mission and values.

In order to cut through the clutter of parents being bombarded by retailers about back-to-school necessities, Walmart focused on providing time-saving

Laurie Dawkins from Vancouver Coastal Health will speak about the power of engaging middle managers to create cultural change. Learn how Vancouver Coastal Health engaged 16,000-plus directors

While most leaders agree that public relations and communication are essential to organizational success, there remain many different views about what PR is

David McLean, Leadership Expert and Entrepreneur

Did you know that the fact a person is called an "intern" does not determine whether or not the protections of the Employment Standards Act, 2000 (ESA) apply and whether the internship should be paid or unpaid?

Gabe Zichermann - Chair, GSummit New York, New York Presented in Banff, Alberta May 27, 2014

This discussion looked at the history of PR in terms of what is currently taught in PR programs in Canada, which is primarily American-based

The Melbourne Mandate offers PR educators an innovative approach to classroom discussions on public relations theory and practice.

Terry Fallis Public relations practitioner, author and founder of Thornley Fallis Communications June 10, 2013, Gatineau, Quebec

Lindsay Gordon President & CEO, HSBC Bank Canada June 12, 2012, Victoria, British Columbia

Eric Young, Founder and President, E-Y-E | The Social Projects Studio. June 7, 2011, Saint John, New Brunswick

Sheila Bird, Executive Director, Public Affairs, Royal Canadian Mounted Police (RCMP). June 15, 2010, Regina, SK

Courtney Pratt, Chair and CEO, Toronto Region Research Alliance. June 8, 2009, Vancouver, BC

Leonard Brody, Chief Executive, NowPublic. June 9, 2008, Halifax, Nova Scotia

Jim Hoggan, APR President, Hoggan and Associates. June 14, 2007, Edmonton, AB

Chantal Hebert, Political Columnist. June 13, 2006, Niagara Falls, ON

Presented by Bennett Freeman, Global Corporate Responsibility, Burson-Marsteller. June 16, 2005, Calgary, AB

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