Demand a Plan

: Awards of Excellence Winning Entry

août 30, 2016
Award Winning Campaigns
Less than 1 hour
Appropriate for all


In 2015, Sussex Adrenaline partnered with the Canadian Medical Association to make seniors’ care a critical ballot box issue during the federal election. With the help of nearly 30,000 Canadians, this award-winning campaign increased awareness of seniors’ issues, put pressure on candidates to adopt the CMA’s recommendations and made the improvement of seniors’ care a core component of electoral platforms. 

In this webinar, presenters Michael Edwards and Fraser Lockerbie provide an overview of their campaign, including how they effectively used micro-targeted, digital supporter acquisition to build an advocacy movement capable of affecting real-world change.

In May 2016, the CPRS awarded this campaign the Silver Award of Excellence for Government Relations Campaign of the Year, presented during the 2016 World Public Relations Forum’s Evening of Excellence Awards Gala, in Toronto.


Michael Edwards, Director, Digital & Creative, Sussex Adrenaline and Fraser Lockerbie, Director, Digital Media & Analytics, Sussex Adrenaline