A visual roadmap to success: An analysis of the two-way communication in the social media space

Social Media

mai 10, 2016
Archived Keynotes / Workshops
Less than 1 hour
Appropriate for all


Originally presented as a research session at the 2015 CPRS National Conference in Montreal, this updated presentation will provide an overview of a new and innovative method of measuring the direction and flow of communication within social media.

Visual mapping of two-way communication in social media will allow public relations practitioners to better integrate and measure the impact of two-way communication. The presentation will feature a visual toolkit that will allow public relations professionals to see a flow of communication, indicated in the shape of the visual representation, providing insights into the nature of the two-way relationship represented in social media usage.


Amy Thurlow, PhD, APR (Professor, Mount Saint Vincent University)