R.A.C.E. and the Fort McMurray Crisis

Social Media/Crisis Communication

septembre 26, 2016
Less than 1 hour


The RACE formula - research, analysis, communication & evaluation - has been the foundation of strategic communications since John Marston published it in 1963 in The Nature of Public Relations. But in a world of 24/7 social media, is RACE outdated? Join Diane Bégin and Jordan Redshaw as they explore the topic as part of recent work during the northern Alberta wildfire.


Diane Bégin, APR - Account Director, APEX Public Relations/ruckus digital and Jordan Redshaw, Public Information Officer, Regional Municipality of Wood Buffalo