Back-to-School With Walmart

Media Relations

janvier 12, 2016
Less than 1 hour
Appropriate for all


In order to cut through the clutter of parents being bombarded by retailers about back-to-school necessities, Walmart focused on providing time-saving, budget-friendly solutions for families. In addition to highlighting Walmart as a one-stop-shop for affordable tech, apparel, stationery and home goods, APEX PR's campaign addressed the common concern parents face, such as healthy lunch ideas and dorm room necessities.


Jennifer Stein, Vice President, APEX Public Relations