The Global Generally Accepted Practices (GAP) VIII study

Détails

The Canadian Public Relations Society, the Communications + Public Relations Foundation and Mount Saint Vincent University partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations. This was part of an international public relations survey, led by the University of Southern California, which was simultaneously conducted in Brazil, Australia, New Zealand, South Africa and the United States. Perhaps the most noteworthy aspect of this study is that it represents the first baseline survey of generally accepted practices in PR and Communications Management in Canada. It is also the first nationally distributed survey of senior-level communications executives on the question of generally accepted practices in Canada. The information provided in the GAP VIII Canadian study offers valuable baseline data for establishing benchmarks within the Public Relations profession. With the potential for international comparison and longitudinal Canadian study of trends, this is an important first step.

View the GAP VIII Canada Report online.