Essential Qualifications
- Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience
- Minimum 4 years’ experience in creating branded content primarily for digital
- An editor’s mindset and obsession with creating clear, clever, engaging content
- Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed on a variety of channels
- In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content
- Proven success in creating professional branded content for alumni and fundraising initiatives that is compelling, persuasive, on-brand and capable of engaging a broad range of audiences and fostering positive interaction
- Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general
- Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content for both alumni and donors
- Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines
- Demonstrated ability to work as part of a team, and to interact with professionals within a fast-paced environment
- Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy
- High standards for accuracy, responsiveness, integrity and discretion
- Omni-channel and social media-savvy with solid technology experience with CMS, HTML editing, software (e.g. WordPress, Drupal), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)
- Strong verbal and written communication skills in both official languages (French and English)
- Ability to work flexible hours including evenings and weekends
Position Reports to: Manager, Alumni Loyalty
Closing Date: May 30, 2021
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