Emplois

Description de L'emploi

THIS FULL-TIME ROLE MAY BE BASED IN CALGARY OR CANMORE, AB CANADA. 
LEGAL ABILITY TO WORK IN CANADA IS REQUIRED.

Position Summary
Reporting to the Senior Manager, Media & Communications, this role is responsible for developing and executing media relations and influencer marketing strategies to help enhance brand awareness and drive corporate growth. With a solid foundation of storytelling and exceptional writing background, this position will also support Pursuit’s corporate communications initiatives including issues and crisis management.

• Develop strategic media relations plans to raise awareness of Pursuit and its individual attractions and travel experiences.
• Oversee the planning, management and execution of in-market media campaigns including developing and hosting group FAM trips, individual media visits, influencer campaigns, and broadcast productions.
• Build and maintain strong relationships with regional, national and international consumer and travel trade media.
• Demonstrate expert proficiency in public relations writing. This includes the development of press releases, key messaging statements, media briefs and additional communications collateral materials.
• Develop and nurture strong and mutually beneficial relationships with external tourism partners.
• Demonstrate a thorough knowledge of current public relations reporting practices and an understanding of the role that reporting plays in measuring success of a communications campaign.
• Work with external PR agencies to deliver on objectives and strategies.
• Support Pursuit’s social media strategies through the development and execution of influencer marketing campaigns.
• Attend and represent Pursuit at marketplace events, conferences, media dinners while nurturing relationships with media in-market.
• Maximize relationships internally (sales, marketing, guest experience, operations across all geographies), to augment travel PR activities across all markets.

• Assist the Senior Manager of Communications & Media and Core Crisis Communications team with key messaging development, media and social monitoring and other issues management support.
• Assist with media training official spokespeople across Pursuit. 

Qualifications

• A minimum of 5 years’ experience in media relations.   
• University degree in public relations, communications or journalism preferred, or equivalent work experience required.
• Demonstrated track record of developing, executing and measuring successful media relations events. This includes executing earned and paid media campaigns as well as developing and executing influencer and creator events.
• Solid foundation and expertise in writing required.
• Experience managing stakeholder or client relationships and building and nurturing media relationships.

• Ability to work independently with the support of the larger marketing team, to manage high-level strategies as well as administrative tasks.
• Existing industry relationships with industry partners and North American travel media.
• PR Agency experience preferred.

• Strong commitment to working as a team with an ability to foster strong working relationships, gain agreement on timelines and data requirements and manage both external and internal stakeholder requirements.
• Ability to work within a geographically dispersed team in a broad range of time zones.
• Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
• Ability to organize and prioritize multiple tasks in a fast-paced environment.

• Excellent written and verbal communication skills.
• Strong planning, time management and organizational skills.
• Ability to lead a project from conception to implementation and evaluation.
• Excellent hospitality mindset and both internal and external guest service skills.
• Strong sense of urgency.
• A natural drive and curiosity about the business and what “could be…”

Comment S'inscrire

www.pursuitcollection.com/careers

Search Banff Jasper Collection, marketing roles.

Or e-mail the hiring manager directly:

TANYA OTIS
Sr. Manager, Communications & Media, Pursuit
 
totis@