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Associate Director, Strategic Communications

Thompson Rivers University

Description de L'emploi


The Strategic Communications function at Thompson Rivers University provides a range of services to support TRU's mission and vision, and relationship amongst various key stakeholders. Services include internal and external communications, media relations and issues management, as well as strategic advice and communications planning. Strategic Communications is part of the broader Marketing and Communications (MarCom) team that supports TRU's recruitment, retention and reputation building activities.

Reporting to the AVP Marketing and Communications, the Associate Director, Strategic Communications (ADSC) is responsible for the planning and execution of communication strategies and plans. The ADSC will collaborate with colleagues within MarCom as well as throughout the university to support an integrated marketing and communications approach to advancing the university's priorities. The ADSC is a strategic thinker and leader in communications best practices.

  • Lead the development, implementation and evaluation of communication strategies to achieve university goals and support TRU's vision.
  • Establish and measure relevant KPIs for projects, including preparing monthly, quarterly, and project reports as required.
  • Provides leadership and direction to four direct reports including ongoing oversight and performance management/optimization. This unit is responsible for:
    • Supporting the university in communicating institutional information through the development of engaging communications materials in a variety of mediums in multiple voices intended for different audiences.
    • Managing internal communication channels
    • Supporting the planning, coordination and preparation of communications for university events.
    • Developing tools, templates and guides to enhance communications capacity across the institution
    • Managing the university's reputation through proactive planning and development of crisis communications plans, as well as monitoring and responding to media inquiries.
  • Develop and lead communication training sessions for internal stakeholders.
  • Collaborate on joint projects with other members of MarCom and Advancement.
  • Maintain positive and productive relationships among a diverse network of university community stakeholders.

Associate Vice-President, Marketing and Communications



  • Bachelor's degree in communications or related field (e.g. journalism, public relations) supplemented by relevant experience. Masters an asset.
  • Minimum 10 years of experience in communications, media relations and/or related field.
  • Senior Communication Management Professional (SCMP) certification or equivalent preferred.
  • Experience with leading teams and supervising staff, preferably in a public sector organization.
  • Experience working in a complex organization with diverse stakeholder groups, including experience with senior executives.
  • Excellent communication skills in English, with strong interpersonal skills and business acumen.
  • Excellent and demonstrated communication/editorial judgment, diplomacy, and ability to handle sensitive issues and situations.
  • Ability to identify and leverage communications best-practices and innovation to achieve organizational goals, include use of new technologies.
  • Highly organized, detail-oriented and able to manage multiple ongoing projects.
  • Ability to quickly prioritize and react to changing dynamics and communicate priorities to key internal and external stakeholders.
  • Successful track record in providing communications counsel to individuals at peer, subordinate and senior levels.
  • Familiarity with the complexities of internal communications in a post-secondary academic environment, with knowledge of protocols, governance processes and stakeholder groups an asset.


Comment S'inscrire

Apply Here: https://www.click2apply.net/z1V8ZzsEwLoeiV4RTbrgJ
Contact Pour Cette Position
Thompson Rivers University
Kamloops BC V2C 0C8
Lieu de Travail
Kamloops BC
Niveau D'emploi et Type

Temps plein
Annonce à publier jusqu'à
janvier 30, 2021
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