Transformation 2.0 will feature a jam packed two-day program of keynote speakers, workshops presentations and panel discussions exploring the constantly transforming field of public relations, and what today's practitioners need to know (and do) to keep up.

Leading the discussions will be dozens of well-respected thought leaders from the world of communications and public relations, each offering a unique perspective on topics relating to this year's theme: TRANSFORMATION.

Each day will then be capped off with an evening networking event featuring distinctly Quebecois experiences, providing our delegates with a taste of the best of what La Belle Province has to offer. Please note that this schedule is subject to change as we get closer to the event.

Start Time End Time Event
11:00 AM EDT 11:30 AM EDT Mindful PR Practice
11:30 AM EDT 12:00 AM EDT Networking & Welcome Remarks
12:00 PM EDT 1:00 PM EDT Opening Keynote - Public Relations is sleepwalking into AI and must upskill or risk getting left behind
1:00 PM EDT 1:15 PM EDT Break / Networking
1:15 PM EDT 2:00 PM EDT
2:00 PM EDT 2:15 PM EDT Break / Networking
2:15 PM EDT 3:15 PM EDT Afternoon Keynote - PR after the Pandemic: A Canadian Agency Leaders Panel
3:15 PM EDT 3:30 PM EDT Break 
3:30 PM EDT 4:15 PM EDT
4:15 PM EDT 4:30 PM EDT Break 
4:30 PM EDT 5:30 PM EDT Closing Keynote - The Sustainable Prosperity of Society by Health Brands
5:30 PM EDT 7:00 PM EDT Wrap Party