Conference MC

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Lyall Samaroden

Stepping into the spotlight as Evolving Expectation MC is none other than implementor, facilitator and connector, Lyall Samaroden. No stranger to the Canadian Public Relations Society, Lyall's unique blend of personality, experience and knowledge of Edmonton and CPRS makes him the perfect person to lead delegates through our three-day program.

Lyall Samaroden has spent his entire career helping individuals and teams successfully navigate the waters of organizational change. He developed his unique expertise in the strategy and change arena through a career encompassing various roles in industries where change is rampant; market leaders within government, media, insurance, automotive, energy, and the defense sectors have turned to Lyall for exceptional results during times of change.

Lyall is an instructor with the University of Alberta’s Alberta School of Business Executive Education team where he instructs components of numerous Executive Education Programs for organizations across Alberta. Lyall is also a leader in the emergent field of Design Thinking and uses tools and techniques to help his clients think differently, see new opportunities, and shape the future.

Lyall’s thought leadership puts him in constant demand as a keynote speaker, conference emcee and leadership trainer.