Public Relations in The CASL Era

juin 04, 2019 to juin 04, 2019

Description de L'évenement

How to navigate CASL compliance while still maximizing PR opportunities

Canada’s Anti-Spam legislation has been around for 5 years now and it had a big effect on the way communication, marketing and public relation professionals do things in Canada. Is CASL an obstacle to PR or did it force us to get better at our profession? 
Join us on June 4th for this webinar and be part of an important discussion.

In this webinar, we will cover:
  • What CASL actually is (In simple terms, no legal lingo)
  • Myths vs reality regarding CASL
  • What’s really at stake (including updates from our sources at the CRTC)
  • Do your email pitches break the law?
  • How a Canadian PR firm had to adjust its methodology in order to navigate compliance
  • Q and A session