Webinar - PetSmart and PetSmart Charities of Canada's Buy a Bag, Give a Meal™ program

décembre 13, 2018 to décembre 13, 2018

Description de L'évenement

In 2017, PetSmart and PetSmart Charities of Canada launched the Buy a Bag, Give a Meal™ (BABGAM) program. For every bag of dry dog or cat food purchased in PetSmart stores or online at petsmart.ca, the leading pet retailer would donate a meal to a pet in need. The pet food generated by the program would then be donated to registered Canadian charity, PetSmart Charities of Canada, who delivered it to animal welfare organizations and food banks across Canada. Together, PetSmart and PetSmart Charities tried to ensure that no pet would go hungry—whether they were in the shelter system or living with families who may need a little help putting food on their table or in their pet’s bowl.

Golin worked together with its two pet-loving clients to launch this community relations campaign and communicate its impact on both a national and a hyper-local scale. This highly successful campaign was the recipient of the 2018 CPRS National Award of Excellence (Gold) for Canadian Community Relations Campaign of the Year.