Présentatrice : Patricia Kéroack, conseillère en communications,Fédération des médecins spécialistes du Québec
Date: Lundi 19 mars 2012 @ 14h00 HAE
Membres Coût: 65 $ + TVH (trois webinaires)
Non-membres Coût: 85 $ + TVH (l’une webinaire)

Sujet:
La Fédération des médecins spécialistes du Québec (FMSQ) s’est retrouvée en situation difficile quand elle a prévu rénover ses bureaux du centre-ville de Montréal tout en fonctionnant à plein régime. La FMSQ a développé un plan de communications internes destiné à faciliter l’insertion de ses employés dans le nouvel environnement de travail pendant la transformation des bureaux. Au cours de ce projet de construction majeur, la FMSQ a transformé ses bureaux en une version 21e siècle de l’irréductible village gaulois afin d’amener ses employés à garder le moral tout en « résistant aux assauts de leurs ennemis, les rénovateurs. »

Lors du développement de ce plan de communication interne, la Fédération des médecins spécialistes du Québec poursuivait deux objectifs clairs:

• Minimiser les inconvénients occasionnés par les grands travaux de construction.
• Créer un environnement harmonieux pour les employés en dépit des nombreuses difficultés encourues lors des rénovations.

DÉCOUVREZ COMMENT LA FÉDÉRATION DES MÉDECINS SPÉCIALISTES DU QUÉBEC
A TRANSFORMÉ SES BUREAUX DEVENUS CHANTIER DE RÉNOVATION EN IRRÉDUCTIBLE VILLAGE GAULOIS!

Ce projet a remporté le prix Or dans la catégorie Communication interne dans le cadre du concours des Prix d’excellence nationaux 2011 de la SCRP. Les participants ont obtenu 0,5 crédits de maintien de l’agrément ARP pour ce webinaire. Pour en savoir plus sur le maintien de l’agrément ARP, cliquez ici.

Anglais Webinaires

 

Webinar: Pipe Dreams: The Drinking Water Adventures of Danny Droplet

Presenter: Krys Potapczyk, assistant director/manager, Drinking Water Programs Branch, Ontario Ministry of the Environment
Date: Monday, October 24, 2011 @ 2 p.m. EDT
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

 

Topic:
Ten years ago, the Town of Walkerton, Ontario was rocked with tragedy from contaminated drinking water which killed seven people, left more than 2,300 residents severely ill and shook public confidence in tap water across Ontario. The Drinking Water Programs Branch of the Ontario Ministry of the Environment was tasked with developing ideas and products to educate children and youth and restore public confidence in Ontario's tap water.

Why the Ontario Ministry of the Environment targeted youth to restore public confidence:

• 30% of Ontario's population are between the ages of 5-14;
• Research conducted by Earth Rangers, a Canadian environmental educational organization, confirmed that children like to relate to cartoon characters;
• The same research indicated that the most receptive group to environmental messages were 8-12 year olds, who could still be influenced by their parents and teachers, but were also old enough to grasp more technical concepts.

SEE HOW THE MINISTRY OF THE ENVIRONMENT WAS ABLE
TO RESTORE PUBLIC CONFIDENCE IN ONTARIO'S TAP WATER!

 

WATCH THE VIDEO BELOW TO LEARN MORE ABOUT DANNY DROPLET:

This campaign won the Gold Award for Print Projects at the 2011 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

 

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Webinar: Walmart Canada Shares Green: the ROI of collaboration

Presenter: Michael Davis, partner, managing director,Reputations
Date: Monday, November 21, 2011 @ 2 p.m. EST
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

 

Topic:
Walmart Canada engaged Reputations to launch ShareGreen.ca, a project meant to maintain positive momentum that Walmart Canada received during its Walmart Green Business Summit in Vancouver, B.C. The website would facilitate further learning and collaboration, be national in reach, cost-effective to operate and be more accessible than a physical library or one-day event. The hope was to have nationally-recognized brands submit their green business case studies, and have ShareGreen.ca recognized as a strong resource on green business initiatives.

ShareGreen.ca

• Designed for businesses to post green business case studies online;
• Built on wordpress platform;
• Provides a place to post about these industry sectors: transportation, tourism, food and beverage, government, manufacturing, resource extraction, professional services and retail sectors;
• Walmart Canada Sustainability Challenge – twenty-three of Canada's largest corporations were challenged to launch a major sustainability initiative within one year of the summit and the results would be updated and shared on ShareGreen.ca.

SEE HOW REPUTATIONS DEVELOPED A SOCIAL MEDIA AND ELECTRONIC CAMPAIGN
TO POSITION WALMART CANADA AS A GREEN BUSINESS LEADER!

 

LISTEN TO MICHAEL DAVIS DISCUSS SHAREGREEN.CA IN THE VIDEO BELOW:

This campaign won the Gold Award for Electronic and Social Media at the 2011 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

 

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Webinar: ATCO Energy Theatre Super Power!

Presenter: Erin Newell-Lupien, communications advisor, community relations,ATCO Gas & Gordon Eckert, supervisor, community relations,ATCO Electric
Date: Monday, January 16, 2012 @ 2 p.m. EST
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

 

Topic:
ATCO Gas and ATCO Electric (AG/AE) developed an "edu-tainment" program meant to educate young children about the hazards of electricity and natural gas in the home. After the results from a survey with Albertan teachers indicated that previous AG/AE teaching materials were not used in the classroom, AG/AE embarked on creating an educational program that would engage elementary students and faculty.

Discover how ATCO Gas and ATCO Electric dealt with these issues:

• 42%-50% of ATCO customers indicated that AG/AE could do more to educate the public on safety;
• Previous safety education material offered to elementary schools were either non-existent (e.g. ATCO Gas) or suffering from a lack of interest;
• Teachers communicated a preference for in-class presentations by ATCO field personnel, but increasing workloads and staff shortages made it difficult for ATCO to deliver these types of presentations.

SEE HOW ATCO GAS & ATCO ELECTRIC WERE ABLE
TO MAKE ITS SAFETY EDUCATION PROGRAM A SUCCESS!

This project won the Gold Award for Community Relations at the 2011 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

Presenter: Claire Ryan, consultant, MT&L Public Relations
Date: Monday, February 13, 2012 @ 2 p.m. EST
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

Topic:
After an increase in tax rates (some rates nearly doubled) and a large ongoing property tax appeal rate, it was evident that there was a problem with how the property tax system worked in the province of New Brunswick. The New Brunswick Real Estate Association (NBREA) knew that for reform to occur, property taxation must be a primary election issue for the candidates and their parties. NBREA asked MT&L Public Relations to develop and implement a strategy to help bring attention to the property tax issue in New Brunswick.

MT&L Public Relations:

The following components were developed to launch NBREA’s Property Tax Election Strategy and Campaign:

• Research;
• Discussion paper;
• Supporting communications materials;
• Stakeholder meetings;
• Internal member communications;
• Press launch event;
• Internet and social media;
• Stakeholder communications;
• Letter to editer/Op-ed or media;
• Internal communications.

DISCOVER HOW MT&L PUBLIC RELATIONS MADE PROPERTY TAXATION
AN ELECTION ISSUE IN NEW BRUNSWICK!

This campaign won the Gold Award for Government Relations at the 2011 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

Presenter: Jeffrey Spivock, senior consultant, NATIONAL Public Relations
Date: Monday, April 16, 2012 @ 2 p.m. EDT
Cost for members: $65 + HST (includes three webinars of your choice)
Cost for non-members: $85 + HST (per webinar)

Topic:
Harlequin, the leading publisher of romance novels, has produced a romance report for 20 years. This magazine was the basis for a North American media relations campaign. In early 2010, Harlequin expressed interest in getting a younger audience engaged with its brand. Harlequin announced it had submitted a patent application for the "Essential Romantic Kiss" to the United States Patent and Trademark Office, "Harlequin Office for the Preservation of the Kiss" was born. Visitors to PatentYourKiss.com could review the official patent application, use the Kiss Creation tool, enter their kiss to win a trip to Las Vegas, and share their kiss directly from the site to Twitter/Facebook. The site featured an extensive section where users could learn more about select Harlequin bestsellers and upcoming releases.

NATIONAL HAD ESTABLISHED 3 GOALS

• Prove Harlequin owns romance by generating awareness of the patent application;
• Garner and the interest of target demographic by starting a social media conversation;
• Encourage consumers to engage with the brand in an unprecedented, interactive way.

This campaign won the Gold Award for Communications Management at the 2011 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.